Are you consistently struggling with the amount of time you spend working on your business, not being equivalent to the profits that you make?
Are you wondering if this is ever going to turn around or will it be like this forever? UGH.
Guess what? I was in those shoes once. My twins were barely 2 years old and spending more time with their nanny than with me, because of my workload.
(The twins were 4 yrs in this pic.)
I had started my own business to have more freedom, and there I was working harder and harder for my clients, and not receiving the right price for my services.
And don’t get me started on the types of clients who want EVERYTHING for NOTHING.
Have you dealt with that too, or am I the only one?
Those types of clients are superb at getting way more than what they paid for.
But are you getting what YOU need? Not in the slightest.
Looking back, I see the error of my ways.
You see, I was the one giving too much for not enough. I was the one who was attracting those types of clients. I was so excited to grow my business, that I was over zealous in gaining ANY TYPE OF CLIENT and not being specific on WHAT TYPE OF CLIENT I actually wanted to work with.
Because there are two types. The Discount Client and The Desired Result Client.
Do you understand the difference? Or maybe you’re dealing with this problem right now.
The Discount Client believes it to be an insult for you to charge more than what they think they should pay. They search for the cheapest option, they want more for less, and if you don’t do it, they threaten to go give their little bit of money to someone else. LOL.
And then there is The Desired Result Client.
The Desired Result Client wants to know if you are the best person to help them achieve their specific desired result or goal. They value your expertise and ability to take them to where they want to go.
Who would you rather work with?
I’m sure that if you are like me, you want to work with people who value what you bring to their lives. You want to feel like all your efforts are worth something.
Right now, if you are wondering how to bring more of The Desired Result client, into your business, then you should implement these 3 easy steps right away.
You see, nobody wants to have zero free time, high stress, and low bank accounts.
We all started our own business to build something great, take more vacations, have more family time, and build legacies for our children.
I can show you how to not only, attract your dream client, but then also convert them to actually being your client. 🙂
Implementing these 3 easy steps will show you what your business can really look like.
Let’s keep going.
Here’s the good news.What you are doing right now is fixable. We just have to get rid of the discount clients.
So how do we repel the discount client, attract the desired result client and then convert them?
First, you must ask for your worth.
Stop with the discounts. They are not doing anything good for you. The common misconception is that if I offer lower prices, they will want to work with me, therefore I am building my business. Wrong. You frustrate yourself while losing money which could ultimately lead to you going out of business.
The Desired Result Clients will value your services and pay you what you ask. The Discount Client will go find another person to give them a discount.
Understand what you are actually doing for your client, what type of value you are bringing to them. What are they able to do with you, that they could not do on their own.
Now, once you think about this, go out and charge your worth.
Make sure that you are actually able to deliver what you promised, this shows integrity and builds a good working relationship.
Second, you must build yourself as the authority in your market.
The easiest way to ask for your worth is position yourself as the expert in your field.
No matter what level you play on, prove through your expert knowledge, marketing abilities, excellence in how you show yourself, that you are the best of the best.
People are attracted to what they believe is the best. And will want to work with you before you even ask for their credit card.
Third, you must show that you can provide solutions to gain their desired results.
When you find your dream clients, listen to what they are trying to achieve and show them how you can guide them down that path. You must develop really good listening and communications skill and know the right questions to be able to convert them as your client.
So, let’s review quickly…
If you want to attract the right type of client who values your services and what you are able to help them achieve, then you need to make sure you are charging your worth. And with these clients, you won’t have to worry about them asking for a discount, because they’re not thinking about the price, they are thinking about the desired result that you promised to deliver.
Do you want to learn how to not only attract these clients, but also be able to convert them into actually being your client?
Because, it’s doable, and I want to show you how you can do it too.